Ok, ok, my major is in law but I always liked the Internet, I started to study marketing since I graduated and it took me to the tech realm. I’ve been certified in Online Marketing Strategies, Social Media, SEO, Email Marketing, Google Analytics, and more… but the one that excites me the most is Inbound.
I’m currently enrolled in a MBA with Marketing Specialization at TecMilenio University in Mexico.
I have the opportunity to be with startups from scratch. I’ve been helping them to attract more visitors to their websites, converting those visitors into leads, qualify them as MQLs and SQLs so finally they can convert those into new customers.
I use techniques like Blog posts, Social Media Marketing, Email Marketing, Video, Remarkable Content (eBooks, white pages, etc.), Smarketing and the best of all of them, Growth Driven Design.
I got to the startup when they had just 2 customers, I implemented BI strategies and structured the sales and marketing department from the beginning. I got to develop the training employee and customer programs. I also was the customer-company contact getting all functionality request to be developed by the IT department.
I left the company with more than 90 customers at that moment, exceeding the annual sales goals over 180% and leading the market in Mexico and Latin America.